By Christopher Lombardo

With early retirement out of reach for most, Coors Light is instead looking to facilitate “temporary retirement” with its latest contest. The brand is giving out four prizes of $10,000 to entrants who submit a description of how they would spend their “temporary retirement.” A new campaign promoting the contest features young people at a retirement community enjoying all the hallmarks of post-working life alongside its residents, including sipping beer poolside, bocce and early bird specials.

http://strategyonline.ca/2023/08/02/coors-light-gets-young-people-to-dream-of-temporary-retirement/